Candy Crush Saga is one of the most entertaining games to play online, mobile and on every other cross platform that exists—especially now with the recent announcement of expanding over to Amazon’s Kindle tablets. And with over 100 million people logging in every day to get their ‘sugar-high,’ king.com is not just showing other developers how to get players to play, but also how to get them to spend money.
It’s no surprise that in the app-development industry there are tons of companies that have failed to make money from even some of their most popular games. King.com is racking up sky-scrapper profits that are rare for their field. While king.com has never released their actual numbers and figures, experts estimate its revenue at 1-3 million dollars per day. Other reports speculate an IPO valuation of 5 billion dollars, after rumors circulated that king.com had filed to go public in the United States.
Even with king.com having over 150 games and having more than a billion game plays each day, they’re still lining up more games and looking to branch out into the Asian market. And while they’ve focused a lot on new games like Papa Pear Saga, Pet Rescue Saga and Farm Heroes Saga, Candy Crush Saga still remains one of its biggest cash-cows.
King.com believed that it was of massive importance to make sure that Candy Crush Saga went to mobile because of the booming mobile market. They felt that the candies worked really well on mobile and tablet devices, and felt that it would be a great time-passer for mobile users. But even king.com was surprised by its massive mobile success, something they were noted as saying they were not expecting. And the bottom-line…it paid off massively…both literally and figuratively.
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